It’s important that the digital marketing agency you choose promises and works on the relevant metrics. Things such as numbers of likes and shares tend to have more to do with vanity and can’t do much to help you improve your bottom line. The following are the most important KPIs your digital marketing agency should keep track of.

The Metrics

#1. Unique Visitors 

The base metric (KPI) your agency should measure and try to improve on is the number of unique visitors on your website. This initially seems simple enough, a good campaign will yield more visitors, while a bad one won’t — however, it’s a bit more complex than that.

Namely, the people coming to your site should be within your target audience. Otherwise, there won’t be a boost in your conversions, and you’ll miss out on the people who actually need to see your site. So, in addition to measuring (and improving) the number of unique visitors, you also need to keep track of their interactions.

#2. The Bounce Rate

The bounce rate shows how many visitors exit your website, without truly viewing it and consuming any content. A high bounce is the biggest indicator that the viewers are not seeing anything worth sticking around for, or are turned off by its design. 

A digital marketing agency can help you reduce the bounce rate, by better researching who entered your page and why they left. Additionally, they can create better visuals for you, that will help reduce the bounce rate.

#3. Time Spent on Site

This KPI is somewhat similar to the previous one, as it also keeps track of the time users stay on your website. However, its goal is to showcase how interesting and relevant your content is. If you offer high-quality content, a user will spend more time on your website. Thus, they’re going to gain trust in you, and their visit will likely result in a sale. 

For example, if a user searches for a Digital Marketing Agency in Sydney, they won’t spend any time on a website if the content doesn’t seem appealing. Thus, the visit won’t result in a sale and will be a huge waste of resources for both parties.

However, if the company (and its website) give off the impression of being professional and trustworthy, a user will spend more time there, which will ultimately result in a sale.

Cost Per Click

CPC is a popular advertising model that allows you to only pay for the ads when they are clicked. If you have a high CPC, it means that your ads aren’t optimized as well as they could be, and aren’t reaching your target audience. A digital marketing agency can help you reduce these costs, by creating targeted ads that always reach the right audience. 

Final Thoughts

Don’t be swayed by an agency’s promises of hundreds and thousands of likes, rather, ask them how they can help you increase your bottom line. Ask the agency what their plan is on increasing sales, and whether they’re using metrics that will show you some ROI. After all, you don’t want to pay a premium price for an agency that can only guarantee more likes and not a tangible increase in sales. 

Depending where you are in the world, winter can be tough. In fact, according to studies, SAD (Seasonal Affective Disorder) is currently an area of growing research. Whether you’re feeling blue or just straight-up cold from the snow, here are some ways you can warm up during the winter months. With these tips, you’ll be soon seeing the delight in hot cocoa and warm blankets.

Update the Wardrobe

By updating your wardrobe with some toasty yet fashionable staples, you can go into the winter months in style and warmth. Whether it’s a cashmere scarf in Australia or a fleece jacket in Canada’s ski fields, a good wardrobe will last you for years to come. If you look after pieces like these, it’s unlikely they’ll need replacing as much.

Stock Up on Tea

With the cold weather comes an opportunity – drink as much tea as possible. While you’re in actual fact limited to three cups a day due to an ingredient called tannins, you can still enjoy a selection of breakfast teas, fruity teas and calming herbal teas. Winter gives you a chance to wrap your hands around a warm mug and enjoy the steaming beverage.

Put Your Running Shoes On

If it’s cold, get your body moving! Whether it’s going for a run, a walk or a swim at your local swimming pool, there are ways you can warm up the body and quite literally outrun the cold. Bonus points here, as this method gives you a solid hit of serotonin in the process, fighting off those winter worries all the more.

Install Heating

Sometimes your home is just a cold place. If you’ve bought a home and never updated the insulation or flooring, you could be facing a layout issue where the house becomes draughty. Heat transfer is also an issue in many older homes. There are certain ways around this depending on your home, so it is best to approach individual contractors asking for a quote. Some ways of solving the issue include installing a heating system, updating the flooring, installing glass insulation or renovating the layout entirely.

Live in a Warmer Climate

If all else fails, move to Australia! Not only do you get to enjoy Christmas at the beach – you also deal with milder winters and just a little rain. It might seem silly upending your life for the weather, and that’s why we’d recommend trying other methods before taking drastic actions – we’re just saying, people have certainly done crazier things! You should always do as much research on the suburb ahead of time, so you understand the location you plan to start your new life in.

Ultimately it is your responsibility to take control and focus on the little pockets of joy in a day. Staying warm in winter is easy with a few lifestyle adjustments, and a little pampering of the self. From investing in a cosy bathrobe to moving across the world, there is always something you can do to stay warm.

Purchasing a house and land (also known as a flat) package may seem like a huge undertaking to some. You have to start from scratch, try to find the perfect lot and house plan for it, and then embark on the building process.

However, the investment is highly likely to pay itself off. That is, if you know how, where, and when to buy the flat package.

So, if you’re on the market (or on the fence) for purchasing a property in Australia — keep reading. In the following paragraphs, we’ll tell you all you need to know to make a wise investment and get a great piece of property.

Flat Packages 101

Flat packages are perfect for those looking to remove the guess-work out of buying a home. Moreover, they offer the easiest way of building the home of your dreams, in the ideal place — without doing any of the heavy lifting. 

Flat packages may also come with some great financing options, making them attainable to many people. So, whether you’re single, starting a family, or simply want to make a good investment — the flat package could be the best option for you.

Where Should You Look?

When choosing a flat package, you shouldn’t make a decision based on superficial criteria. You also ought to look for properties within safe areas, close to nature, parks, and culture, and other things important to you.

Additionally, you need to consider the current and projected values of your property and home, to make sure you’re making a good financial decision.

In recent years, Wyndham, Truganina, Werribee, and similar suburbs have attracted a great number of Aussies. Perhaps most notably, the search and demand for house and land packages Wyndham Vale has skyrocketed in recent years. 

Because this suburb encompasses all of the important criteria we’ve previously mentioned, it’s become ripe with opportunity. So, it’s relatively easy to find a good deal on a flat package, as well as start planning and moving in quickly.

How to Get Started?

Before settling on a flat package, you should first make a list of your criteria. Start by writing down your must-haves as well as the things you want to avoid at all costs. Then, consider which area fits into those criteria the best, and commence on your search.

To make the process easier, you can look through the offers of trusted real estate companies online, and ask for their catalog. At this point, you have to ask all of your questions to make sure the offer fits your needs and wants, as well as capabilities. Once you’ve narrowed your choices talk to your realtor about starting to turn your home dreams into a reality.

Final Thoughts

As you can hopefully tell by now, purchasing a home and land package can be a great option for various types of buyers. Moreover, it’s perfect for all of those who want to make the process easier and more efficient, while holding on to their home must-haves.

So, whether you’re trying to create the perfect nest for your family, or are looking for a new home built to your needs — the flat package could be the best option for you.